Our Brand

At the very heart of Our Mission, lies our commitment to customer care through the consistently high quality of our services and products. The Q8 brand mark is a constant reminder of this commitment. The role it plays within our corporate identity makes it one of the most valuable assets.

When it was launched in 1986, the Q8 brand was an instant success. Its strength and originality made it stand out from competing brands, earning us rapid recognition and awareness in the market places. Today almost 20 years after conception it is still being used as an example of good logo design.

The graceful sails of a “dhow”, a typical Arab sailboat, recall a rich history that begins somewhere in antiquity with pearl divers. They also evoke the history of what once was a proud seafaring nation. The colours yellow, red and blue symbolise the desert, sun and sea receptively.